L’esposizione temporanea sostenibile. Il ruolo del design nel contesto delle esposizioni fieristiche

Trade fair exhibitions turn out to be of less interest than culturally oriented events, mainly due to the lack of curatorial design that leads to a lack of emphasis on all those elements other than the product or service being sold. The interest that design fields have and can have in this type of event concerns two directions: implementing the sustainability of the set-up and organizational process and elevating the formal and communicative quality of the exhibition object. This proposal illustrates some of the main elements in prodedural and procedural spheres that can lead to improvements in the field of commercially oriented exhibitions.