Urban Heritage e macchine cronotopiche. Il caso della "Strada del Jazz" di Bologna

In recent years, the approaches of city marketing - as a set of strategies aimed at planning the management, promotion and development of the attractiveness of a city - has become more and more widespread. But urban identity is not always univocal and coherent, in particular for larger urban centers, but polyphonic, and calls into question different voices or features present in the area. Among others, music, or memory of musical heritage, is often used as one of the identity keys for many urban realities in Italy and in many foreign countries (Liverpool, Vienna, Chicago, Detroit). The case of Bologna and Strada del jazz is particularly interesting. It is a fairly recent construction of identity, an initiative born in 2011, but linked in fact to a tradition of interest in the musical genre that dates back to the postwar period.