the article examines how the design and execution of the promotion of Italian products reveal the differences between what is Italian and what is Italian/American and how the US producers seek to blur that distinction on the hopes of seeing connections to and authenticity that will help sell their products.

"Selling Italian Food in the USA: Pride, History and Tradition"

Federici, Eleonora
;
Andrea Bernardelli
2016

Abstract

the article examines how the design and execution of the promotion of Italian products reveal the differences between what is Italian and what is Italian/American and how the US producers seek to blur that distinction on the hopes of seeing connections to and authenticity that will help sell their products.
2016
Federici, Eleonora; Bernardelli, Andrea
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11392/2417099
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