Urban curating: building new images of the city through narrative practices,

The contribution aims at defining the concept of urban curating, investigating its narrative role. Through the analysis of two case studies, curatorial practices with their focus on the construction of narratives will be outlined, being seen as an alternative way to give life to new images of the city. The contribution describes the risks and opportunities linked to these practices, in terms of city branding, urban marketing, placemaking and creating a sense of belonging for local communities.