Will the Metaverse Be a New Working Platform for Real Estate Investors and Professionals?

In the present era, some of the most valuable properties are devoid of physical existence. In fact, a multitude of worldwide investors are acquiring land and assets within the digital realities of the Metaverse. Consequently, this study is committed to begin a debate on this emergent area of research within the field of real estate. A series of interviews are conducted with six experienced investors from the Metaverse to carry out an Analytic Hierarchy Process dedicated to the ranking of different investment typologies (such as in real land, virtual land, safe heaven assets, bank bonds, etc.). The objective is to identify and prioritize the reasons that drive individual investors to bet their money in Metaverse’s land. The final scores of the Analytic Hierarchy Process identify the classification of investment types as follows: Metaverse’s Land (0.23 score), Day-trading (0.19 score), Real Estates (0.14 score), Bank (0.13 score), Safe-haven assets (0.12 score), Commercial activity (0.10 score), Professional activity (0.09 score). As a result, it is clear that the Metaverse could be (and already is) a new, interesting platform for (virtual) land investors, and the purpose that primary drives this paper is to encourage other Researchers to investigate this new interesting field.