Circular innovation strategies: which direction for Italian firms?

the aim of this study is to provide an overview of the relationship between the CE and EI, posing firms’ behaviour as a focal point of the study. In particular, the analysis will concentrate on the Italian context, by especially focusing on firms’ performance in the adoption of EI in support of the CE strategies. According to this view, it is foremost important to define which EI typologies act in support of the CE strategies. This definition represents the theoretical framework to guide the analysis on Italian companies aimed at illustrating the state of the art of the transition toward circular modes of production. Data from two waves surveys (2017–2018, 2019–2020), conducted by CERCIS, will be used to grasp firms’ efforts in the implementation of circular EI.