The occurrence of the COVID-19 Pandemic caused the radical suspension, for about two years, of major events related to the entertainment sphere, such as concerts and festivals, both outdoor and indoor. The opportunity for the reopen-ing of such events, in a global context characterized by the real effects of climate change, requires the necessary adjustment to a sustainable approach— environmental, social, economic, and medical. Organizers of large events have the opportunity to recover their spaces and their audiences by also taking advantage of research that has matured in recent years; especially the possibilities offered by new technologies, which developed very quickly because they were stimulated by the requirements of the Pandemic. In order to contribute to the achievement of the goals of Agenda 2030, knowledge of, and a conscious desire to manage events in a sustainable manner is essential. In planning and managing a sustainable event, there are many aspects to consider: the choice of location, the availability of infrastructure, the means of transportation, the procurement of materials for the construction of facilities, water and food supplies, as well as waste disposal and the restoration of venues to their original condition. As many fairs, concerts, and sporting events are often located outside urban centers, sustainability in transportation can be increased through car-sharing sys-tems and the implementation of public transportation, with ad hoc rides managed through an app or reservation systems that can optimize the number of rides. For access control, it may be advantageous to use new management tech-nologies related to security, such as artificial intelligence systems (already in use at airports) to remotely check for temperature, presence of animals or illicit objects; or automatic QR code detection systems to check tickets, thus reducing the need for operators. Control logarithms could automatically open or close cer-tain entrances based on incoming users and direct flows (as is presently done in strategic traffic-light management). The challenge is to use new technolo-gies without negatively impacting the emotional component elicited by the event. Design choices (e.g., space and furniture design and choice of materials) must ensure safety without alienating participants. There are many opportunities to properly manage waste: proposing strategic choices for catering, such as widespread drinking fountains so that bottles or water bottles can be filled, biodegradable or compostable packaging, and efficient, incentive-based collection systems. The 4.0 and 5.0 paradigms can help in many aspects related to the man-agement of large events. The opportunity to be seized upon involves harnessing these technologies in a lasting way, forming the basis for a lean, sustainable and resilient approach to the dramatic changes that have come to characterize this decade. This approach can generate positive results only if the actors involved in managing the event (site managers, product and service providers, communication managers) follow a well-defined plan, having clearly delineated tasks. Since these major events have both immediate and far-reaching impacts, it becomes possi-ble to promote the global expansion of ethical environmental and sustainable choices.
A Sustainable Approach to the Planning, Organization, and Management of Big Events in the Music Entertainment Industry
Mancini M
2023
Abstract
The occurrence of the COVID-19 Pandemic caused the radical suspension, for about two years, of major events related to the entertainment sphere, such as concerts and festivals, both outdoor and indoor. The opportunity for the reopen-ing of such events, in a global context characterized by the real effects of climate change, requires the necessary adjustment to a sustainable approach— environmental, social, economic, and medical. Organizers of large events have the opportunity to recover their spaces and their audiences by also taking advantage of research that has matured in recent years; especially the possibilities offered by new technologies, which developed very quickly because they were stimulated by the requirements of the Pandemic. In order to contribute to the achievement of the goals of Agenda 2030, knowledge of, and a conscious desire to manage events in a sustainable manner is essential. In planning and managing a sustainable event, there are many aspects to consider: the choice of location, the availability of infrastructure, the means of transportation, the procurement of materials for the construction of facilities, water and food supplies, as well as waste disposal and the restoration of venues to their original condition. As many fairs, concerts, and sporting events are often located outside urban centers, sustainability in transportation can be increased through car-sharing sys-tems and the implementation of public transportation, with ad hoc rides managed through an app or reservation systems that can optimize the number of rides. For access control, it may be advantageous to use new management tech-nologies related to security, such as artificial intelligence systems (already in use at airports) to remotely check for temperature, presence of animals or illicit objects; or automatic QR code detection systems to check tickets, thus reducing the need for operators. Control logarithms could automatically open or close cer-tain entrances based on incoming users and direct flows (as is presently done in strategic traffic-light management). The challenge is to use new technolo-gies without negatively impacting the emotional component elicited by the event. Design choices (e.g., space and furniture design and choice of materials) must ensure safety without alienating participants. There are many opportunities to properly manage waste: proposing strategic choices for catering, such as widespread drinking fountains so that bottles or water bottles can be filled, biodegradable or compostable packaging, and efficient, incentive-based collection systems. The 4.0 and 5.0 paradigms can help in many aspects related to the man-agement of large events. The opportunity to be seized upon involves harnessing these technologies in a lasting way, forming the basis for a lean, sustainable and resilient approach to the dramatic changes that have come to characterize this decade. This approach can generate positive results only if the actors involved in managing the event (site managers, product and service providers, communication managers) follow a well-defined plan, having clearly delineated tasks. Since these major events have both immediate and far-reaching impacts, it becomes possi-ble to promote the global expansion of ethical environmental and sustainable choices.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
