The present study investigates the dynamics and the set of goals perceived by the family members as strategic for the future growth of their family business. Using a narrative approach, the researchers recorded the professional stories of 15 owners and managers. It emerged that the role that family-centred non-economic goals (i.e., ‘family harmony’, the ‘family social status’ and ‘the family identity’) is never mentioned. Contrary, non-family non-economic goals (innovation and internationalisation) are considered two keys growth drivers. If both innovation and internationalisation have equal importance amongst the current goals, internationalisation assumes a greater importance in relation to the future goals.
Can you tell me about the future? The family business’s narrative experience of its non-economic goals of growth
Vecchi A.
2016
Abstract
The present study investigates the dynamics and the set of goals perceived by the family members as strategic for the future growth of their family business. Using a narrative approach, the researchers recorded the professional stories of 15 owners and managers. It emerged that the role that family-centred non-economic goals (i.e., ‘family harmony’, the ‘family social status’ and ‘the family identity’) is never mentioned. Contrary, non-family non-economic goals (innovation and internationalisation) are considered two keys growth drivers. If both innovation and internationalisation have equal importance amongst the current goals, internationalisation assumes a greater importance in relation to the future goals.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
