This study focuses on the wedding-based tourism, which refers to tourist flows generated by weddings celebrated in a destination (national or international) where neither the bride and/or the groom reside. To be able to attract such a type of events might be of big interest for many tourism destinations looking for new ways of increasing and consolidating their tourist flows. The study is based on a series of in-depth interviews conducted with wedding planners and with key-players involved in promoting and positioning their destination onto the market. This study defines the main specific features of weddings adopting an experience perspective that highlight the need to conceptualize a destination wedding as a network of interrelated relationships among the various local stakeholders (both public and private) that are involved in delivering product and services to customers (spouses and attendees).The study currently presents the limits of being an exploratory research which is based on the analysis of only three case studies and on the views of a small sample of wedding planners. The study discusses around the paths of creation, consolidation and development of the wedding destinations.The paper address a topic, e.g wedding-based tourism, that is somehow a neglected area in tourism research. Further, it suggests some venues for future research on this area of tourism research.
Wedding-based tourism development: an exploratory analysis in the context of Italy
FORTEZZA, Fulvio
2013
Abstract
This study focuses on the wedding-based tourism, which refers to tourist flows generated by weddings celebrated in a destination (national or international) where neither the bride and/or the groom reside. To be able to attract such a type of events might be of big interest for many tourism destinations looking for new ways of increasing and consolidating their tourist flows. The study is based on a series of in-depth interviews conducted with wedding planners and with key-players involved in promoting and positioning their destination onto the market. This study defines the main specific features of weddings adopting an experience perspective that highlight the need to conceptualize a destination wedding as a network of interrelated relationships among the various local stakeholders (both public and private) that are involved in delivering product and services to customers (spouses and attendees).The study currently presents the limits of being an exploratory research which is based on the analysis of only three case studies and on the views of a small sample of wedding planners. The study discusses around the paths of creation, consolidation and development of the wedding destinations.The paper address a topic, e.g wedding-based tourism, that is somehow a neglected area in tourism research. Further, it suggests some venues for future research on this area of tourism research.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
